After interviewing so many talented stage performers, Broadway Wiz is shining a spotlight on creators and innovators. They may not have their name in a playbill, but all of these people have found ways to share their love for Broadway through their artistry.
This week we are featuring Andrea Koehler, creator of Coloring Broadway and founder of the Broadway Makers Alliance.
Coloring Broadway creates Broadway inspired coloring products that pair mindfulness with musical theatre. They believe that musicals have a “superpower”, they provide opportunities for people to experience different hopes, fears, and dreams from new perspectives and they create space where people can find themselves in the characters and stories on stage. Their mission is to create other opportunities for fans to connect with their favorite musicals and to reconnect with how those musicals make them feel by adding their own creative hand to the lyrics that sing to them.
Can you tell us a little about yourself and your background?
Before my life was consumed with all things Broadway … WAIT – who am I kidding – it’s always been about all things Broadway. Before Coloring Broadway became my full time focus, I worked in Leadership Development and Training for over 20 years. I have a passion for learning and for working with people to develop their talents and capabilities. My affinity for training isn’t limited to leadership and professional skills – I’ve also been known to teach Salsa Dancing, Zumba, and Mindfulness Coloring Meditations of course!
Where did the idea for Coloring Broadway come from and how did you get the business started?
In 2015, I started The Coloring Project to pair positive/inspirational messages with coloring and mindfulness activities. I wanted to help people create a little Digital DowntimeTM and some space for self-discovery. Learning about ourselves, who we are and how we show up in life, gives us the ability to choose how we create our life.
In 2017 we decided that Coloring and Broadway needed to happen. Because … obviously we needed to color our favorite lyrics while listening to our cast albums. The Broadway stories had positive messages and those lyrics contained wonderful pieces of insight and inspiration. So … Coloring Broadway was born.
But seriously, before we continue, I can’t talk about Coloring Broadway without mentioning that a quintessential part of Coloring Broadway is Ms. Justine Fisher. She was one of the original illustrators for The Coloring Project and she has been the Illustrative power house behind all the Coloring Broadway collections to date! 🙂 She is brilliant, she is full of hustle, and she tolerates me and my continual ideation.